Multimedia is a mixture of different forms of media. This includes text, graphics, audio, video, etc.
Today, multimedia is found everywhere in educational institutes, offices, airports, railway stations, journalism, creative and entertainment industries such as TV, films, radio, etc., medicine, IT industry, research, etc.
The kinds of media components and how they are used in a multimedia program matter a lot
Example
A music video and sound should be used together as one without another would lose its significance
Linear multimedia
Information is read or viewed in a continuous sequence. Usually, these presentations begin at a predetermined starting point and end at a predetermined end point. They can be automated so that each screen comes after a fixed time interval
Example of linear multimedia
Powerpoint presentation
Non-linear multimedia
Information is not presented in sequential or chronological manner. Non-linear multimedia programs are usually interactive and require audience interaction
Example of non-linear multimedia
The Web
Applications of Multimedia
Business
Research and Medicine
Public Access
Entertainment
Industry
Commercial
Education
Multimedia in Public Places
Engineering
Business
Multimedia is used for advertising and selling products on the Internet. Some businesses use multimedia tools such as CD-ROMs, DVDs or online tutorials for training or educating staff members about things the employer want them to learn or know
Research and Medicine
Multimedia is increasingly used in research in the fields of science, medicine and mathematics. It is mostly used for modelling and simulation. In Medicine, doctors acquire training by watching a virtual surgery or they can simulate how the human body is affected by diseases spread by germs and then develop techniques to prevent it
Public Access
Public Access is an area of application where several multimedia applications will be available very soon. One of the application is the tourist information system, where a travel enthusiast will be shown glimpse of the place he would like to visit
Entertainment
Multimedia is used to create special effects in films, TV serials, radio shows, games and animations. Multimedia games are popular software programs that available online as well as on DVDs and CD-ROMs. Use of special technologies such as virtual reality turn these games into real life experiences
Industry
In the Industrial sector, multimedia is used to present information to all people related to the industry such as stakeholders, shareholders, senior level managers and co-workers. Multimedia is also helpful in advertising and selling products all over the world over internet
Commercial
Creative presentations are used to grab the attention of the masses in advertising. Industrial, business to business and interoffice communications are mostly developed by firms providing creative services. They work on advanced multimedia presentations rather than simple slide shows to sell ideas or make training programs more interesting
Education
Multimedia is used as a source of information in the field of education. Pupils can research on various topics such as solar system or information technology using different multimedia presentations. To make teaching more interesting and fun for pupils, teachers can make multimedia presentations of chapters
Multimedia in Public Places
In railway stations, hotels, museums, grocery stores and shopping malls multimedia will become available at stand-alone terminals to provide information and help. Such installation reduce demand on traditional information booths and personnel, add value, and they can work around the clock, even in the middle of the night, when live help is off-duty
Engineering
Software engineers may use multimedia in computer simulations for anything from entertainment to training such as military or industrial training. Multimedia for software interfaces are often done as collaboration between creative professionals and software engineers
Stages of Multimedia Project
Pre-production
Production
Post-production
Pre-production
The process before producing multimedia project
Production
The process in which multimedia project is produced
Post-production
The process after the production of multimedia project
These stages are sequential. Before beginning any work, everybody involved in the project should agree to what is to be done and why. Lack of agreement can create misunderstandings which can have grim effects in the production process. Therefore, initial agreements give a reference point for subsequent decisions and assessments.
After the clarification of why, what multimedia product has to do in order to fulfil its purpose is decided. The "why" and "what" determine all the how decisions including storyboards, flow chart, media content, etc.
Idea or Motivation
During the initial why phase of production, the first question the production team ask is "why" you want to develop a multimedia project?
Product Concept and Project Goals
It takes several brainstorming sessions to come up with an idea. Then the production team decides what the product needs to accomplish in the market. It should keep in account what information and function they need to provide to meet desired goals. Activities such as developing a planning document, interviewing the client and building specifications for production help in doing so
Target Audience
The production team thinks about target age groups, and how it affects the nature of the product. It is imperative to consider the background of target customers and the types of references that will be fully understood. It is also important to think about any special interest groups to which the project might be targeted towards, and the sort of information those groups might find important
Delivery Medium and Authoring Tools
The production team decides the medium through which the information reach the audience. The information medium can be determined on the basis of what types of equipment the audience have and what obstacles must be overcome. Web, DVDs and CD-ROMs are some of the common delivery mediums. The production team also ascertain what authoring tools should be used in the project. A few of the authoring tools are graphics, audio, video, text, animation, etc.
Planning
Planning is the key to the success of most business endeavours, and this is definitely true in multimedia. This is because a lack of planning in the early processes of multimedia can cost later. The production team works together and plan how the project will appear and how far it will be successful in delivering the desired information.
If you fail to plan, you are planning to fail.
Common points of discussions in planning
What do you require for the multimedia project?
How long will each task take?
Who is going to do the work?
How much will the product cost?
Production
In the production stage all components of planning come into effect. If pre-production was done properly, all individuals will carry out their assigned work according to the plan. During this phase graphic artists, instructional designers, animators, audiographers and videographers begin to create artwork, animation, scripts, video, audio and interface. The production phase runs easily if the project manager has distributed responsibilities to the right individuals and created practical and achievable production schedule
Things that people involved in production have to do
Scriptwriting
Art
3D Modelling and Animation
Authoring
Shooting and Recording Digitizing Video
Quality Control
Scriptwriting
The scripts for the text, transitions, audio narrations, voice-overs and video are written. Existing material also needs to be rewritten and reorganized for an electronic medium. Then the written material is edited for readability, grammar and consistency
Art
Illustrations, graphics, buttons, and icons are created using the prototype screens as a guide. Existing photographs, illustrations, and graphics are digitized for use in an electronic medium
3D Modelling and Animation
The 3D artwork is created, rendered, and then prepared for use in the authoring tool. The 3D animations require their own storyboards and schedules
Authoring
All the pieces come together in the authoring tool. Functionality is programmed, and 2D animation is developed. From here, the final working product is created. Every word on the screen is proofread and checked for consistency of formatting. In addition, the proofreader reviews all video and audio against the edited scripts
Shooting and Recording Digitizing Video
The edited scripts are used to plan the budget, performers, time schedules and budget, then the shoot is scheduled followed by recording
Quality Control
Quality control goes on throughout the process. The storyboards are helpful for checking the sequencing. The final step checks should be done for the overall content functionality and usability of the product. The main goal of production is to make the next stage, post production, run smoothly and flawlessly