Elements of Design

• LINE are defined by points moving in space. It can create a sense of movement or direction in your design.
• A shape is an enclosed space, the boundaries of which are defined by other elements of art like lines, colors, values or textures.
• DIRECTION – Applying motion to create the visual illusion of movement. Use horizontal direction for calmness, stability and tranquility while vertical direction for emotions of balance, formality and alertness.
• Size is basically the relationship of the area occupied by one shape to that of another. Large elements means more significant than the small one.
• Texture refers to surface appearance of an object given by the dimensions, form, thickness, arrangement, and amount of its basic parts.
• Color is light redirected off objects. It is used to create curiosity and emotions to the viewer’s. It has three main characteristics: hue (these are red, green, blue, etc.), value (lightness/ darkness), and intensity (saturation, or amount of pigment) and temperature (warm and cool).