audience segmentation

• What is the main topic of this lesson?

  Audience demographics and segmentation
• What is audience segmentation?

  Dividing a large audience into smaller groups
• What are the common categories of audience segmentation?

  • Age groups
  • Gender
  • Occupation
  • Income
  • Education
  • Location
  • Interests
  • Lifestyle
• How are age groups categorized in audience segmentation?

  By age or age range like children or seniors
• What are the gender categories in audience segmentation?

  Male, female, or non-binary
• How does occupation group individuals in audience segmentation?

  By their job or industry like healthcare
• What does income segmentation divide people by?

  Income levels such as low, middle, or high
• How is education used in audience segmentation?

  By educational background like high school or college
• What does location segmentation separate individuals by?

  Geographic location like urban or rural
• How are interest groups categorized in audience segmentation?

  By hobbies or preferences like sports or food
• What does lifestyle segmentation categorize individuals by?

  Habits, values, and daily routines
• What are the reasons and benefits of audience segmentation?

  • Better customization and personalization of products
  • More effective marketing targeting likely buyers
  • Identification of new media products for untargeted demographics
• How does audience segmentation help in product customization?

  It allows matching products to customer expectations
• Why is marketing more effective with audience segmentation?

  It targets people likely to buy products
• How can audience segmentation identify new media products?

  By finding untargeted demographics for new products
• How do audience characteristics influence media design and production?

  • Age affects color choices and complexity
  • Gender influences color preferences and themes
  • Occupation and income shape value emphasis
  • Education impacts language and content style
  • Location incorporates cultural aspects and local products
  • Interests guide imagery and thematic choices
  • Lifestyle affects design elements and messaging
• How does age-based design cater to children?

  By featuring bright colors and engaging visuals
• What color schemes may appeal to older audiences?

  Simple color schemes with more text
• How can gender preferences influence media design?

  By using pastel colors for feminine audiences
• How can media appeal to specific occupations or income levels?

  By emphasizing value for lower income groups
• What language style is used for well-educated audiences?

  Formal language in media content
• How does location-based design highlight local products?

  By using location-specific colors and cultural aspects
• How can interests be targeted in media design?

  Using imagery associated with hobbies like snowboarding
• What design elements appeal to fitness enthusiasts?

  Nature-related colors and exercise imagery
• Why is audience segmentation critical in media production?

  It helps create tailored content for audiences
• What is the outcome of understanding audience characteristics?

  Greater engagement and success in media products