primary research methods

• What is the primary purpose of a focus group in research?

  Explore opinions and attitudes
• Focus groups allow respondents to build on each other's answers, improving data depth.
• Focus groups are more cost-effective than interviews
• What is one disadvantage of using focus groups in research?

  Respondents influence each other
• Qualitative data from focus groups is easy to analyze using computers.

  False
• It can be difficult to assemble a group of people for a focus group due to inconvenience
• What type of conversation is central to an interview in primary research?

  One-on-one
• Interviews are ideal for drawing out detailed and honest responses.
• Interviews are less cost-effective than questionnaires for gathering responses from a large number of people
• Why are interviews considered time-consuming in primary research?

  Gathering wide-ranging data
• The data gathered from interviews is primarily quantitative.

  False
• What is the main advantage of using questionnaires in primary research?

  Gathering data from large groups
• Questionnaires improve data consistency by ensuring every respondent answers the same questions
• Poorly worded questions in questionnaires can introduce bias into the results.
• Why is it difficult to get in-depth answers in questionnaires?

  No follow-up questions
• Low response rates in questionnaires can occur if users are busy or don't see the benefit
• What is the primary advantage of using online surveys in primary research?

  Gather data from many participants
• Online surveys are more expensive to distribute than paper-based questionnaires.

  False
• Online surveys can automatically generate results for structured questions
• What is one disadvantage of online surveys in primary research?

  Lack of access for some
• Sharing online surveys on only a few platforms can result in biased results.