colour, graphics & typography

• What three media codes are discussed in the lesson?

  Colors, graphics, and topography
• How do colors function in media products?

  They create impact and set the tone
• What does the color red symbolize?

  Danger
• What does the color green symbolize?

  Freshness
• What does the color blue symbolize?

  Calmness
• Why is the overall color palette important?

  It affects how colors engage the audience
• How can a color wheel be used in media design?

  To identify complementary or contrasting colors
• How does color convey meaning in TV and film?

  Through character clothing and overall tone
• What is the role of graphics in media products?

  To enhance meaning and convey messages
• How do logos and icons convey meaning?

  Based on past experiences of audiences
• What does a stop sign symbolize?

  A warning message
• How do graphics engage audiences?

  By using appropriate images for target preferences
• What is typography in media products?

  The written code used in various media
• What are key typography techniques?

  Emphasis, font size, and font types
• What does emphasis in typography involve?

  Highlighting important words with different fonts
• How does font size affect audience attention?

  It directs focus to essential points
• What are serif fonts characterized by?

  Small ticks at the end of strokes
• Where are serif fonts ideal for use?

  In printed media like books and newspapers
• What are sans-serif fonts known for?

  Being modern and easier to read on screen
• How do specific fonts convey unique meanings?

  Based on their style and design
• How can font choice impact a design's feeling?

  It influences the overall message conveyed
• What are the roles of colors, graphics, and typography in media design?

  • Convey meaning
  • Create impact
  • Engage audiences
• What are the key elements of effective media design?

  1. Mastering colors
  2. Utilizing graphics
  3. Applying typography
  4. Catering to target audiences
  5. Establishing strong brand identities