week 4

• Pre-Industrial Age


  Before 1700s - People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron
• Pre-Industrial Age


  • Cave paintings (also known as "parietal art") around 38 000 BCE
  • Clay tablets used as a writing medium especially for writing in cuneiform for over 3,000 years in 15 different languages
  • Papyrus made from pith of papyrus plant, used in ancient times as writing surface
• Industrial Age


  1700s-1930s - People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press)
• Printing press


  A device that applies pressure to an inked surface resting upon a print medium (like paper or cloth) for texts
• Telegraph


  Used for long-distance communication by transmitting electrical signals over a wire laid between stations
• Motion picture


  Series of still photos on film, projected in rapid succession onto a screen by means of light
• Electronic Age


  1930s-1980s - The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.
• Information Age


  1900s-2000s - The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized.
• Functions of Communication of Media

  • Monitoring Function - To inform citizens on what is happening around them
  • Information Function - To educate the audience on the meaning and significance of the facts
  • Opinion Function - To provide a platform for public political discourse and facilitate public opinion and expression of dissent
  • Watchdog Role of Journalism - To denounce wrongdoing of government and private sector, increasing accountability and spearheading positive changes
  • Channel for Advocacy of Political viewpoints