MARKETING MIX

• Seeking - is to search for that right chance in business, which is to find the need for product or service.
• Screening - is to check cautiously in order to select the best opportunity. The selection will depend on the entrepreneur’s internal intent and the external intent which will address the compelling needs of the target market.
• Seizing - is to grab or take the best chance to do the selected opportunity in business.
• MARKETING MIX - is a set of controllable and connected variables that a company gather to satisfy a customer better than its competitor. It is also known as the “Ps” in marketing
• PRODUCT

  • Products are commodities and services that solve problems and satisfy the needs of consumers.
• PLACE - This is where and how the product or service is purchased by the customers. It also entails where the product is stored and manufactured. It represents the location where the buyer and seller exchange goods or services. It is also called as the distribution channel
• Price - is the cost of the product that the consumer pays. The amount or value that a customer gives up to enjoy the benefits of having or using a product or service
• Promotion - refers to reaching the target audience with the right message at the right time. It refers to the complete set of activities, which communicate the product, brand or service to the user
• Differentiated marketing - occurs when a company creates campaigns that appeal to two or more different target audiences, demographics, or marketing segments. By targeting multiple well-defined customer profiles, a brand can build its customer base, master its niche, and begin to organically build brand awareness.
• Undifferentiated marketing - occurs when a company creates one campaign for its entire audience, with all segments seeing the same message. This usually means the message is more general in order for it to appeal to such a wide range of people.
• Concentrated marketing - occurs when a company creates a single marketing message for a specific, narrow demographic. This marketing strategy

  typically works best for startups, and is a natural step for any business looking to find their ideal prospect or niche.
• PEOPLE - are the ultimate marketing strategy. They sell and push the product. People are one of the most important elements of the marketing mix today
• Packaging - is a silent hero in the marketing world. It refers to the outside appearance of a product and how it is presented to the customers.
• POSITIONING - refers to a process used by marketers to create an image in the minds of a target market.
• Brand Name - is a name, symbol, or other feature that distinguishes a seller's goods or services in the market.
• Brand - is one of your greatest assets because it is your customers' over-all experience of your business.
• Brand strategy - is a long term design for the development of a popular brand in order to achieve the goals and objectives.
• BRANDING - a powerful and sustainable high-level marketing strategy used to create or influence a brand.
• Purpose - "Every brand makes a promise. But in a market in which customer confidence is little and budgetary observance is great, it’s not just making a promise that separates one brand from another, but having a significant purpose”
• Functional - This way focuses on the assessments of success in terms of fast and profitable reasons.
• Intentional - This way focuses on fulfillment as it relates to the capability to generate money and do well in the world
• Consistency - The significant of consistency is to avoid things that don’t relate to or improve your brand. Consistency aids to brand recognition, which fuels customer loyalty.
• Emotion - There should be an emotional voice, whispering "Buy me". This means you allow the customers have chance to feel that they are part of your brand. Make them feel part of the family and use emotion to build relationships and promote brand loyalty.
• Flexibility - Marketers should remain flexible to in this rapidly changing world. Consistency targets at setting the standard for your brand, flexibility allows you to adjust and differentiate your approach from your competition.
• Employee Involvement - It is equally important for your employees to be well versed in how they communicate with customers and represent the brand of your product
• Loyalty - is an important part of brand strategy. At the end of the day, the emphasis on a positive relationship between you and your existing customers sets the tone for what potential customers can expect from doing business with you.
• Competitive Awareness - Do not be frightened of competition. Take it as a challenge to improve your branding strategy and craft a better value in your brand