Lemert initially stressed the importance of SOCIETAL REACTION in explaining deviance. His study of stuttering amongst North American Pacific Coastal Indians showed that this form of deviance was produced through societal reaction. There was, within the tribe, a stressful initiation ceremony that each member had to go through into adulthood in which speeches had to be word perfect. The sheer stress of getting this right in front of other members of the tribe produced the deviant act of stuttering.