REVIEWER

• Communication is from the Latin term "communicare", which means "to share". It may also be thought to originate from another Latin word "communis", which roughly means "working together".
• Non-Verbal Communication - signs, symbols, colors, gestures, body language, and facial expression
• Verbal Communication - spoken words or written messages.
• 5Cs of Communication

  • Clarity
  • Cohesiveness
  • Completeness
  • Conciseness
  • Concreteness
• Conversation - person to person
• Public speaking - one to many
• Documents/Letters/Mails - written messages
• Visual Arts - paintings, drawings, photography, videos, images
• Physical Meduin - tarpaulin, billboards, posters
• Digital/Interactive - website, computer application
• Linear Communication

  • One way
  • Sender sends the message and receiver only receives
  • No feedback
  • Concept of noise
• Aristotle's Model

  • Speaker-centered model
  • used for public speaking and propaganda
• Lasswell's Model (Harold Dwight Lasswell) - American political scientist states that a convenient wat to describe an act of communication is to answer the ff question:

  • Who (communicator)
  • Says what (message)
  • In which channel (medium)
  • To whom (receiver)
  • With what effect (effect)
• David Berlo's Model - the source, message, channel, and receiver are influenced by different factors.

  
• Shannon and Weaver's Model - specially designed to develop effective communication between the sender and receiver.
• Shannon and Weaver's Model

  1. Information Source
  2. Transmitter
  3. Channel
  4. Receiver
  5. Destination
  6. Noise Source
• Interactive Model

  • Two way communication
  • Used for new media like the internet
  • There is a feedback
  • Concept field of experience
• Osgood-Schramm Model

  • sender and receiver engage in a circular way of communication.
  • Both sender and receiver exchange roles and give each other feedback.
• Westley and MacLean's Model

  • communication does not begin when one person starts speaking, but it does when a person responds to something from his/her surroundings.
• Media


  Refers to various channels of communication between a person or persons and their intended audience.
• Literacy


  The ability to identify, understand, interpret, create, communicate and compute using printed and written materials associated with varying contexts.
• Media


  The physical objects such as radio, television, computers, film, etc.
• Media Literacy


  The ability to access, analyze, evaluate, and create media in a variety of forms.
• Information 


  A broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols.
• Information Literacy


  The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.
• Technology (Digital) Literacy


  The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools.
• Media and Information Literacy


  The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens.
• Media Literacy

  Tristan looked for elaborate discussions about the COVID-19 crisis, so he checked some posts from the World Health Organization and DOH websites. This is an example of what type of Literacy Competencies?
• Information Literacy

  Billy knew that the news he saw on Twitter was fake. What type of Literacy Competencies is this?
• Technology (Digital) Literacy


  Molly sends and receives emails from Mrs. Baudin. What type of Literacy Competencies is this?
• Media and Information Literacy


  Richard uses his laptop to post an awareness campaign on Facebook about fake news. What type of Literacy Competencies is this?
• Republic Act No. 10175


  An act defining cybercrime, providing for the prevention, investigation, suppression, and imposition of penalties, therefore, and for other purposes.
• Key principles of social media ethics

  • Transparency
  • Respect
  • Responsibility and Accountability
  • Authenticity
• Responsible Use of Social Media

  1. Ensure personal information safety
  2. Get permission
  3. Think before you click
  4. Keep your password safe
  5. Prioritize spreading positivity in your social media accounts
• Stage 1: Identifying/ Recognizing Information Needs 


  The realization that there arises a need or a problem exists that requires information, for its satisfactory resolution.
• Stage 2: Determining sources of information


  Know how to determine if the needed information exists, and to source our form varied avenues.
• Stage 3: Citing or searching for information


  Know how to find needed information, to give credits to the source of the information.
• Stage 4: Analyzing and evaluating the quality of information


  Know how to fully understand found information, or know where to go for help if needed to understand, and assess the accuracy and reliability of the information acquired.
• Stage 5: Organizing, storing, or archiving information


  Know how to preserve, store, reuse, record, and archive information for future use, or to dispose of information no longer needed, and safeguard information that should be protected.
• Stage 6: Using information in an ethical, efficient, and effective way


  Know how to utilize information to solve problems, make decisions, or meet needs.