Gaming industry

Cards (28)

  • What are the three major territories of gaming?
    USA, Europe and Japan
  • Industry context:
    • The gaming industry is relatively new compared to other industries
    • It has experienced rapid growth in recent years
    • Its profits rival major film companies
  • What did the WHO classify as an addiction in June 2018?
    Gaming Addiction
  • What is the average gamer age in 2024?
    30
  • What do modern consoles have that attracts people?
    More interaction through the online multiplayer aspect (uses and gratifications)
  • who suggested the cause and effect theory?
    Albert bandura
  • Banduras theory:
    • Children learn violent behaviour from watching the television
    • The media plants ideas into the minds of the audience directly
    • Audiences model themselves from media
    • Media representations of violent behaviour can encourage immitation
  • Hypodermic needle model:
    • Suggests audience is passive
    • The HNM implies media has a powerful effect on its audiences
    • Mass media of the 40s and 50s perceived as a powerful influence on behaviour
  • Audience effects model:
    • Hypodermic needle model (passive)
    • Uses and gratifications (active)
    • Two step flow (passive)
    • Stuart halls reception theory - dominant, negotiated etc (active)
  • Appeal of video games to audience:
    • Multiplayer
    • Realism/escapism
    • Gaming on the go
    • AR
    • Intertextual references
    • Player positioning
    • Representing themselves in the game
  • What is a tent pole game?
    A released by a studio that is guaranteed to financially succeed
  • Who published assassins creed?
    Ubisoft
  • What genre is AC?
    Action-adventure, open world game
  • Target audience of assassins creed:
    • Fans of AC franchise
    • Mostly male, using a male protagonist
    • Enthusiastic white male gamers living in the western world
    • 25-39 years old with comfortable disposable income (B, C1, C2)
  • AC is usually brought out on the latest generation of consoles
  • Later games in the AC franchise introduced and open world system, multi player and persistent worlds due to increasing Wi-Fi speeds
  • All game packaging is branded with the AC logo for recognisability
  • All AC games offer familiar pleasures to existing fans such as...
    • The same binary opposites (assassins vs templars)
    • open world game play
    • Historical setting
  • Ubisoft target a wider audience using new narratives, protagonists, surroundings etc.
  • Assassins creed was originally a sequel to what game?
    Prince of Persia
  • Assassins creed liberation:
    • Developed by Ubisoft Sofia
    • Released on the PS vita
    • Game is set in 1700's New Orleans during the French Indian war
    • Features the series first female protagonist, Aveline de grandpre
  • AC3:
    • Developed by Ubisoft Montreal
    • Game focuses on stealth
    • Male protagonist Connor in 18th century Boston
    • Game features multiplayer component
    • First game to depict Mohawk people of north America, team sought to capture their culture as accurately as possible
    • A marketing strategy for both games was extra downloadable content
  • AC Valhalla:
    • Developed by Ubisoft Montreal
    • 12th instalment in AC franchise
    • Recounts Vikings invading the British isles
    • Can play male or female protagonist
  • Who regulates the gaming industry?
    VSC (Video standards council) and the BBFC regulate the trailers
  • Marketing:
    • Fortnite had and aggressive marketing campaign
    • Skins and cosmetics in game
    • Intertextual references
    • synergy
    • 360 degree campaign
    • Hesmondhalgh - "Minimise risk and maximise audience"
  • Clay shirky - end of audience theory:
    Audience behaviour has changed due to the internet and the ability for audiences to create their own content at home thanks to the lower cost of technology. Prosumers
  • Livingstone and Lunt - regulation:
    • Regulation = rules over media
    • Regulations have to balance protection from harm and offering choice
  • Who created the theory of fandom?
    Henry Jenkins