repeated measures design

• Repeated measures is where all of the participants experience both experimental and the control conditions and then a mean of both of the results would be calculated and compared. 
• repeated measuresStrengths: 

  A strength to this is that you need less participants as the group is experiencing both conditions, therefore less participants are needed making it less time consuming. 

  Limitations:

  Some limitation to this is demand characteristics and order effects.

  Counterbalancing:

  Counterbalancing is a method used to control order effects and measure design. In this one group take part in condition a and then condition b, and vice versa with the other group.