bandura: social learning theory

• key idea

  much of our behaviour is learned from imitating others (models)
• we are more likely to imitate people of higher status than us and if we see them being rewarded
• bobo doll study

  children are most likely to imitate violent adult model whe they are rewarded
• strengths

  • takes account of our social nature- we learn from others experiences
  • study shows importance of role models in learning deviance
• limitations

  • not all observed behaviour is easily imitated
  • ignores free will of humans- deterministic