Foundational qualities like mind frame, heart flame, and gut game
External environment
The surrounding physical, societal, and industry factors
Government
Local or national governing bodies
New entrants
Entities entering an industry
Opportunity-seeking
Evaluating and pursuing beneficial business activities
Rivalry
Competitive state or situation
Sources of opportunity
Ways to identify business opportunities
Substitute
Alternative products
Suppliers
Providers of needed resources
Potential market
The part of the market you can capture in the future, including demographic groups that are not currently your customer but may become your customer in the future
Target market
The demographic groups that are identified as potential customers through various surveys