Influence

• Saul Bass


  Designer who took inspiration from fellow designer Paul Rand
• Saul Bass and Paul Rand

  • Both relied heavily on simplified shapes
  • Favoured a limited colour palette in their work
• Simplification of shape evident in Rand's covers for Direction magazine in the 1940's


  Can be linked to Bass's simplified figure in "Anatomy for a Murder" (1959)
• Limited colour palette of Rand's logo designs for IBM


  Mirrored in Bass's poster designs e.g., 'Vertigo' and 'Anatomy for A Murder'
• Swiss Style


  Design movement that influenced Saul Bass, particularly with the emphasis on minimalist graphics
• Armin Hofmann's 'Giselle' poster (1959)


  • Example of Swiss Style influence on Saul Bass's work, e.g. 'Anatomy for a Murder'
• Gyorgy Kepes


  Mentor of Saul Bass who believed that 'visual communication should be universal, and able to be understood by everyone'
• Gyorgy Kepes's belief


  Evident in the work of Saul Bass, as it is easy to understand the theme of posters like 'Vertigo' and 'Anatomy for a Murder'
• Russian Constructivism


  Design movement that greatly influenced Saul Bass
• Limited colours and use of hands in Gustav Klutsis' 'Great Endeavours' poster (1930)


  Similar to Bass's 'Man with The Golden Arm' Poster (1956)