The rise of social media has also raised concerns about privacy, misinformation, and the spread of fake news.
Social media has the power to influence public opinion, shape political discourse, and mobilize social movements.
Social media platforms have been criticized for their role in spreading false information during political campaigns and elections.
Social media platforms have revolutionized the way people communicate, share information, and interact globally.
Fake news can be defined as deliberately fabricated content that is presented as factual or true but is actually false.
It can be used as a tool for propaganda or manipulation by governments, corporations, or other powerful entities.
Celebrity endorsement: a marketing strategy that uses celebrities fame and image to promote a brand or product
audience positioning: the technique used to persuade the audience to interpret a media product in a particular way
textual poaching: fans taking the “semiotic raw materials“ from popular media products and reworking the signs into something new
Prosumer: producer + consumer
user generated content (UGC): any content created and distributed on a particular platform by a user of that platform
conglomerate: a media conglomerate is a large corporation that owns a large number of media companies, such as television, radio, internet, publishing- giving the conglomerate control in the market
concentration of ownership: refers to the number of organisations or individuals who control ownership of the media. fewer stakeholders hold increasing shares
