gentlewoman

• The Gentlewoman has been appealing to its target audience of "modern women of style and purpose" since its launch in 2010
• The Gentlewoman claims to be "consistently one of the best performing publications on newsstands today"
• The Gentlewoman


  • Distinctive editorial voice
  • Engaging interviews
  • Long-form profiles of inspirational women
  • Candid fashion photography
• Portrait photography


  Meant to reveal the essence of the subject
• The cover of The Gentlewoman features a close up of the cover star, Scarlett Johansson, with her face filling the frame and her eyes, half-open and dreamy, gazing back at the viewer with a soft confidence
• Hyperreal quality of Johansson's makeup

  Thick eyeshadow, full lipstick, and the dark colour and shape of her eyebrows
• The stylised representation of Johansson


  Alludes to her role as Black Widow, the high-kicking superhero from the Marvel cinematic universe
• The cover story includes a quotation from Noah Baumbach who directed Johansson in the film Marriage Story: "Her face says everything. It's that thing when the internal becomes external. And a closeup can be the greatest shot imaginable"
• The Gentlewoman's house style positions the masthead at the top and the cover star's name at the bottom, with the message that Johansson is "the gentlewoman" and this is her story
• The Gentlewoman's title


  Uses a variation of the Futura typeface, with geometric letters and distinctive "l" and "h" shapes creating a feeling of modernity and progress
• The Gentlewoman does not rely on impulse buyers, so there are no coverlines to compete for the reader's attention at the newsstand
• The minimalist approach keeps the focus on Scarlet Johansson's narrative and celebrates her individuality
• Ramla Ali


  Elevated to "global athlete status" due to her "lightning speed and exceptional footwork" in boxing
• Ramla refused to "give in to the pain" and "worked harder" to represent Somalia at the 2020 Olympic Games and then compete as a professional in the sport
• The Gentlewoman "showcases inspirational women" and Ramla is an incredible role model
• Liesbet van Zoonen's view on masculine values

  Competition, individualism, ruthlessness
• Ramla's physical and mental strength challenges the traditional ideology of masculine values
• Tomboy stereotype


  Seen by some critics as a threat to society because it undermines the binary opposition between men and women
• Ramla is proud of her tomboy identity because of her strong sense of independence
• Judith Butler's view on gender


  Gender is a social construct that is constantly being reinforced through our behaviour and interactions with others
• Ramla is fully aware she is resisting the dominant ideology and she is eager to write her own script: "I just want to be perfect – is that too much to ask?"
• The imbalance of power between men and women is still evident in the world of boxing, with Ramla having to "grab every opportunity" because they were "few and far between" in female sport and "the pay gap between men and women" remains "so huge"
• Ramla prefers to tell people she is an "athlete rather than a boxer just to be spared the judgement" due to the negative stereotype of the thuggish boxer
• The interview with Ramla Ali

  A straightforward question and answer session, with Ramla's voice unmediated through a narrator
• Isabella Tree


  Embarked on the "first lowland rewilding project" in England, with "minimal human intervention" and leaving the animals "to their own devices"
• Many of Tree's neighbouring farmers saw the conservation effort as an "immoral waste of land" and even "an assault in Britishness itself"
• Knepp Wildland has since become "a blueprint for other farmers keen to use their land to help regenerate nature" throughout the United Kingdom
• The article is written from the journalist's perspective, describing their experience walking with Isabella Tree around the estate and getting an insight into the innovator's thoughts and ambitions
• The article asks the reader to critically assess their "manicured gardens" and connect with the natural world in a more meaningful way
• The photographs accompanying the story position the reader to admire the beauty and strength of the landscape, including a 550-year-old tree and a rainbow encoding a sense of optimism
• The Gentlewoman is inspiring a new wave of environmentalism
• Stella McCartney


  Has "an allergy for anything too cute and pretty" and "anything that is too hard and brash and masculine", rejecting traditional gender modes
• McCartney focuses on sustainability and respect for animals, with her eco-friendly credentials epitomised by her million-selling "vegan handbag"
• The photographs taken at McCartney's offices in London suggest a mode of authenticity, with the large piece of hardboard replacing the broken glass panels in the door and the electronic buttons being distracting
• The Gentlewoman is part of a growing number of brands who are building trust with their conscious readers by promoting an open and ethical alternative to the profit-driven companies of the past
• The Gentlewoman does need to sell advertising space and deliver sophisticated forms of content marketing to brands who wish to target their affluent readers, as seen with the promotion of Stella McCartney's clothing range and the sponsorship deals of Ramla Ali and Scarlett Johansson
• Although The Gentlewoman positions itself as modern and progressive, its values are still firmly focused on a culture of consumerism
• Stella McCartney


  Promoting her own clothing range in exchange for the interview
• Stella McCartney products


  • Jacket
  • Bodysuit
  • Trousers
  • Sandals
• Adley jacket


  Originally retailed at just over £1,000