A process that increases either as homogeneity or heterogeneity
Culture
All the ways of life including arts, beliefs and institutions of a population that are passed down from generation to generation
Homogeneity
The increasing sameness in the world as cultural input, economic factors, and political orientations of societies, expand to create common practices, same economies, and similar forms of government
Cultural homogeneity
Christianity brought to our country by the Spaniards
Americanization - import of American products, images, technologies, practices, and behavior
McDonaldization - business model adopted by McDonald's and the fast-food industry
McDonaldization
Efficiency
Predictability
Calculability
Control by nonhuman technology
Starbucks is an example of McDonaldization
Heterogeneity
The creation of various cultural practices, new economies, and political groups because of the interaction of elements from different societies in the world
Glocalization
As global forces interact with local forces, a "glocal" is being produced
Perspectives on global cultural flows
Cultural Differentialism
Cultural Hybridization
Cultural Convergence
Cultural Differentialism
Emphasizes the fact that cultures are essentially different and are only superficially affected by global flows
Cultural Hybridization
Emphasizes the integration of local and global culture, leading to the development of a new culture by merging two or more different cultures
Cultural Convergence
Stresses homogeneity introduced by globalization, increasing the similarities between cultures
