Split into pairs, one watched a video of a girl stealing a wallet and the other didn’t
They were encouraged to discuss what they’d seen
71% in the experimental group recalled information they had not actually seen
60% said the girl was guilty
Loftus and Palmer - Car crash study.
Yullie and Cutshall - Stress improves memory.
Volenteers that rated themselves higher on the stress scale were 85% accurate while those who rated themselves lower were 75%
When did Loftus and Palmer‘s study take place?
1974
Loftus and Palmer (1974)
Aim - to investigate how information supplied after an event influences a witnesses memory.
Method - laboratory experiment using independent measures.
Independent variable - the verb used.
Dependant variable - the participants speed estimate.
Loftus and Palmer (1974)
Method - 45 students (9 in each group) of the University of Washington were chosen through opportunity sampling.
They were each shown seven film-clips of traffic accidents.
Each student was asked to writer an account on the video and estimate the speed.
Loftus and Palmer (1974)
Condition 1: Smashed into each other
Condition 2: Collided into each other
Condition 3: Bumped into each other
Condition 4: Hit each other
Condition 5: Contacted each other
The adjectives went down in severity for each group.
Loftus and Palmer (1974)
The average estimation of speed decreased with the severity of the adjective. Between “smashed“ and “contacted” was approximately a 10 mph difference.
Loftus and palmer (1974)
Conclusions
They argue the difference in speed estimates could be due to distortion in the memory.
They also acknowledge the possible presence of a response bias factor , in which the participant is not sure of the correct speed and adjusts their estimate to fit in with the questioners thinking.
They argue two kinds of information go into a persons memory after an event: the information obtained from perceiving the event, and information supplied to us after the event.
Loftus and Palmer (1974)
Ecological validity - Lowered because students were shown videos instead of experiencing events in real life. However being questioned would be similar to an investigation in real life.
Lab experiment - Fine control of variables, reliable and internal validity increased. Loftus actually wants demand characteristics.
Practical applications - Gives insight to EWT in court and suggests leading questions should not be used. EWT should be less relied upon.
Loftus and Palmer (1974)
Generalisability - Sample is not generalisable because it is ethnocentric and was gathered through opportunity sampling.
Loftuset al - Weapon Focus
When did Loftus et al complete the weapon focus study?
1987
Loftus et al - Weapon Focus
Procedure - 36 students from the University of Washington aged 18-31 were recruited through advertisements. They were offered money.
They were shown 18 slides of a series of events in a taco restaurant. In the control group the cashier is handed a check and in the experimental group the cashier was threatened with a gun.
They were then asked to answer a questionnaire which asked them to identify the person with either the cheque or gun.
Loftus et al - Weapon Focus
Findings - In the control condition 38.9% made correct identification, while in the experimental condition only 11.1% made the correct identification.
Eye fixation data showed the participants focussed longer on the gun than the cheque.
Tunnel effect - anxiety and weapon focus narrow attention.
Loftus et al - Weapon Focus
Lacks ecological validity - uses slides rather than real life events.
Reliable - lab experiment.
Practical applications - it allows courts to take into account the fact EWT may not be useful and valid in every scenario.
Generalisability - Loftus used an ethnocentric sample from University of Washington without a representative age range.