SLT proposes that people learn through observation and imitation of others within a social context, which is cemented through vicarious reinforcement; for indirect learning to take place an individual observes the behaviour of others. The behaviour is normally imitated if it is seen to be rewarded, or if it is conducted by a role model- a high status, attractive individual. SLT also focuses on how cognitive factors are involved in learning. These mental factors mediate in the learning process to determine whether a new response is acquired. They are attention, retention, reproduction, and motivation.