Milgram A03: Social identity theory
- Social identity theory states the key to obedience lies in group identification.
- In Milgram's study, PPs identified with the experimenter
- When obedience levels fell, this was because PPs identified less with the experimenter and more with victim
- The behaviour of PPs was analysed and looked at how a person behaved every time the four prods were used
- First three don't demand obedience, they appeal for help with the experiment but the 4th prod demands obedience so the PPs quit