•One of the nation’s top 4 regions for educational attainment = skilled, educated workforce = high employment – in 2010, Bay Area wages were 52% higher than in the US = increased tax revenue + lots of investment – Bay Area receives in excess of 40% of all venture capital funding in the US = investment in infrastructure e.g. redevelopment of the Transbay transport terminal and BART extension = better quality of life = tourist attraction = generated profit for Accommodation, Food Services, Arts and entertainment industry