This element enables you to highlight the idea/s you wish to emphasize. Emphasis may also be secured by (1) repetition; (2) by the development of important ideas through supplying plenty of details; (3) by the allotment of more space to the more important ideas; (4) by contrast, which focuses the reader's attention; (5) by selection of details so that the subjects related to the main idea are included and irrelevant material excluded; (6) by climactic arrangement; and (7) by mechanical devices such as capitalization, italics, symbols, and different colors of ink.