NANDUNE

• Nandune


  High-class electronics company, the driving force behind the best-selling product Dune
• Nandune


  • Sustainable materials
  • Adaptability and scalability
  • Reduced e-waste
  • End-of-life consideration
  • Market demand and trend
• Nandune


  • Perception of limited performance
  • Rapid technological obsolescence
  • Innovation in green technologies
  • Market differentiation
  • Disposal and recycling issues
• Trade control, employment laws, inflation, demographics, advanced manufacturing technology
• Inflation is not entirely a bad thing. Afterall, consumption is what drives the economy. Therefore, leads to an economy to grow.
• Social - Demographics


  • Population, growth rate and age
• Macro (external) factors


  Factors outside our control
• Examining demographic segment


  Helps identify background characteristics of consumers
• Advantage for sellers/owners


  Can easily identify consumer spending habits
• Technological


  • Systems that boost organizational productivity
  • Advanced manufacturing
• Productivity increase


  Drives competition and consumption, boosts the overall economy
• Environmental


  • Availability of natural resources
  • Waste disposal
  • Climate change
  • Fossil fuels
• Environmental factors


  Decreases production, as it puts the environment at risk
• Legal


  Laws that prevent certain crimes in the business spectrum
• It is not possible for everyone in the business to follow all of these laws. People are naturally self-centered and often think about themselves.
• Good businessman


  Team player, thinks about others, benefits the entire economy
• Market Targeting


  • Size of each group
  • Accessibility
  • Distinction between adult and teen preferences, behaviors, and needs
• By selecting one or more segments within each category based on size, accessibility, and distinction, businesses can tailor their strategies to effectively target the most promising markets within the adult and teen demographic.
• Trends in the Industry

  • Technological advancements (5G, foldable screens, enhanced camera)
  • Sustainability
  • Saturated market
  • Differentiation through unique features, design, or innovative technology
  • Cost-effectiveness with high-quality features
• Evolving Consumer Expectations: Anticipating and meeting changing consumer preferences, whether related to design, functionality, or user experience, is vital for sustained success.
• Direct Competitors


  • Apple
  • Huawei
• Apple


  • Most trusted and known by the public
  • Capable of producing more phones
• Apple's Weakness


  Expensive/Not budget-friendly
• Huawei


  • Well known and trusted by most IT companies
  • Lack of capital
• Indirect Competitors


  • HP
  • Acer
• HP


  • Easier to repair
  • Parts are expensive
• Acer


  • Cost Advantage
  • Ordinary processors and hardware components
• According to the survey, 66% of the respondents use their phone always, 22% often, and 12% sometimes.
• According to the survey, 66% of the respondents always have at least 2 hours of screen time per day, 20% sometimes, and 14% often.
• According to the survey, 46% always consider the brand when purchasing, 26% sometimes, 24% often, and 4% may or may not consider the brand.
• According to the survey, 50% always look for efficiency, 26% sometimes, and 24% often.
• According to the survey, 38% always consider the camera to be an important feature, 30% sometimes, 28% often, and 4% rarely.
• According to the survey, 72% always consider the battery life to be an important factor, 18% often, and 10% sometimes.
• According to the survey, 52% consider the display to be an important feature, 32% often, and 16% sometimes.
• According to the survey, 50% always charge their phones, 26% often, 20% sometimes, and 4% rarely.
• According to the survey, 28% rarely change their batteries, 22% always, 16% sometimes, 12% often, and 22% never.
• According to the survey, 48% think that phones should always be equipped with a headset socket, 28% sometimes, 18% often, and 6% rarely.
• According to the survey, 64% always mind the build of the phone, 20% often, and 16% sometimes.
• According to the survey, 82% stated that the storage always matters to them, 12% often, and 6% sometimes.
• According to the survey, 60% stated processing speed always affects their performance, 18% often, 18% sometimes, and 4% rarely.