Postmodernists Argue, the fixed, orderly stages of life have been broken down, and a blood, giving people a greater choice of lifestyle, consumption becomes key to our identities we can divine ourselves by what we consume. Hunt argues, we choose a lifestyle and identity, regardless of age as a result the old become a market for a vast range of body maintenance, which they can create their identities, including plastic surgery,and gym membership. These trends begin to breakdown the ages stereotypes.