Daily mail

• Tabloid


  A term that describes the small size and shape of a newspaper
• Tabloid


  (culturally and within the industry) Newspapers aimed at the general public
• Tabloids


  • Simplistic writing
  • Focus on popular culture
  • More hyperbolic and dramatic way of reporting stories
• Size of newspaper


  Quality of content (i.e. tabloid = trashy / broadsheet = intellectual)
• Middle-market newspaper


  Publications that strike a balance between the light-hearted entertainment offered by tabloids and the serious issues offered by broadsheets
• The Daily Mail identifies itself as a middle-market newspaper
• The Daily Mail separates itself from other UK tabloids by having a black top masthead instead of the red one used by The Sun and the Daily Mirror
• The Daily Mail and The Sun are two of the most popular newspapers in the UK
• The Daily Mail and The Sun have received the most complaints for unethical and inaccurate journalism
• This reflects the UK's struggle to balance the wellbeing of the public with the desires of consumers
• DMGT


  Daily Mail and General Trust plc
• MailOnline is still extremely popular, possibly due to its open political stance and emotive content
• In 2012, MailOnline was reported as the most visited English language news website in the world
• The Daily Mail is owned by a multinational conglomerate with a total revenue that falls just shy of £2 billion
• Other publications owned by DMG

  • Mail Today (published in India)
  • Metro paper
• The Daily Mail has a tablet edition, replicating the daily print newspaper in the same format but for iPads and other touchscreen devices
• Cultivation theory


  Repeated exposure to the Daily Mail might influence readers to increasingly embrace right-wing, nationalist views (as long as the readers held this view in the first place)
• Psychographics


  Political views are a psychographic grouping. The Daily Mail is clearly targeting right-wing/centre-right nationalist audiences
• Demographics


  The Daily Mail has a strong following among older readers. Fewer than 25% of readers are under 35 years old (this is the fastest declining age group in terms of traditional news consumption)
• All power in the UK's newspaper industry is generally controlled by News UK, Reach plc and DMG Media Limited
• The political allegiance of papers within each company varies; for example, Reach PLC owns the left-leaning Daily Mirror and the right-leaning Daily Express
• The concentration of power generally stifles creativity and diversity of ideas
• The Mail's online presence

  • Different departments of the paper (Sport, Technology, TV and Showbiz) each have their devoted Twitter accounts for maximum engagement
  • Comments can be posted by consumers who subscribe to MailOnline - these comments can be replied to and voted up or down by other commenters
• Cultural capital


  Social status established by a good knowledge of contemporary news and culture
• Geordie Greig (editor of The Mail on Sunday)


  Initially supported the Remain campaign in the run-up to the Brexit vote, then greenlit headlines which supported former prime minister Theresa May's attempts to secure a withdrawal agreement with the European Union
• Paul Dacre (previous editor of the Daily Mail)


  Supported Brexit and claimed it to be in the 'DNA' of the publication
• The conflict between Greig and Dacre demonstrates how individuals are able to determine the views and opinions expressed in an entire newspaper