drink driving

• traditional attitudes

  • originally drink drinking was quite tolerant and was not thought of as a serious offence. Governments did not collect data on the number of deaths by drink driving.
• traditional attitudes

  • In 1951, 15% households owned a car but by 1971 this had risen to 55%. This resulted in more deaths from 5000 in 1950 to 8000 by the 1960s
• how have social attitudes changed?

  • Road saftey was becoming more of a public concern
• campaigns

  1. THINK! campaign was influencial in changing public perceptions of drink driving through advertisments. They conducted a survey in 2014 and found that 91% people thought drink driving was unacceptable
• changed policies

  • The 1967 Road Act: Became a criminal offence to drive above the alcohol level