An important distinction needs to be made between profit and cash flow. They are similar concepts – but not quite the same!
Profit
The difference between total revenues and total costs over a period
Cash flow
The difference between total cash inflows and total cash outflows over a period
Differences between cash flow and profit
Timing differences (sales to customers made on credit, payments to suppliers)
The way fixed assets are accounted for (payment for fixed asset = cash outflow, cost of fixed asset = treated as an asset not a cost, depreciation is charged as cost when the value of fixed assets is reduced)
Cash flows arising from the way the business is financed (inflows from shareholders, bank loans, factoring etc., repayments of amounts loaned, payment of dividends)
The relevant financial statement is the Income Statement – a historical record of the trading performance of a business over time
Revenue
Revenues (sales) during the period
Cost of sales
Direct costs of generating revenues. Includes the cost of raw materials, components, goods bought for resale and the direct labour costs of production
Gross profit
The difference between revenue and cost of sales. A simple but very useful measure of how much profit is generated from every £1 of revenue before overheads and other expenses are taken into account. Is used to calculate the gross profit margin (%)
Administrative expenses
Operating costs and expenses that are not directly related to producing the goods or services
Cost of sales
Direct costs of generating revenues, including cost of raw materials, components, goods bought for resale and direct labour costs of production
Gross profit
The difference between revenue and cost of sales, a measure of how much profit is generated from every £1 of revenue before overheads and other expenses are taken into account
Operating profit
A key measure of profit, recording how much profit has been made in total from the trading activities of the business before accounting for how the business is financed
Finance expenses
Interest paid on bank and other borrowings, less interest income received on cash balances
Taxation
An estimate of the amount of corporation tax payable on the profits for the period
Profit for the year
The amount of profit left after tax has been accounted for, which shareholders then decide how to allocate between dividends and retained profits
Revenue Objectives
Revenue growth (percentage or value)
Sales maximisation
Market share
Cost Minimisation
Achieving the most cost-effective way of delivering goods and services to the required level of quality, leading to lower unit costs, higher gross profit margin, higher operating profits, improved cash flow, and higher return on investment
The final area to look at in terms of financial objectives relates to the way that a business is financed, in particular the long-term finance which forms the foundations for the business
Investment
Intended to help generate a return (profit) over more than one year
Two common investment objectives
Level of Capital Expenditure
Return on Investment
Level of Capital Expenditure
Set at either an absolute amount (e.g. invest £5m per year) or as a percentage of revenues (e.g. 5% of revenues)
Return on Investment
Usually set as a target % return, calculated by dividing operating profit by the amount of capital invested
Equity
Represents amounts invested by the owners of the business, comprising share capital and retained profits
Debt
Represents long-term finance provided to the business by external parties, comprising long-term bank loans and other long-term debt (e.g. debentures)
Business A has a much lower debt/equity ratio (25%) compared with Business B
Reasons why high levels of debt can be an objective
Where interest rates are very low = debt is cheap to finance
Where profits and cash flows are strong; so debt can be repaid easily
Internal influences on financial objectives
Business ownership
Size and status of the business
Other functional objectives
External influences on financial objectives
Economic conditions
Competitors
Social and political change
Capital structure
The long-term financial base of a business split between equity sources and long-term debt
Cost minimisation
Strategy that aims to achieve the most cost-effective way of delivering goods and services to the required level of quality
What are revenues?
What are costs and how do they relate to output?
Why profit is important in business
Revenues
The amount (value) of a product that customers actually buy from a business
The relationship between quantity demanded and price can be shown graphically by drawing a demand curve
Different names for the value of what a business sells