commercialisation of physical activity and sport

• commercialisation: the process by which a new product or service is introduced into the general market
• sponsorship: where a company pays money to a team or individual in return for advertising their goods
• golden triangle: the financial relationship between sport, sponsorship, and media
• spectators: people who watch sport
• philanthropic: trying to benefit others
• radio: an easily accessible form of media that provides detailed information about sport. Radio programs can include commentaries from sports events and in-depth interviews, giving information and opinions
• the press: news media, traditionally with reference to printed newspapers and magazines, but can now also include news report
• internet: a global system of interconnected computer networks. It carries a huge range of information and services
• marketability: ability to be sold
• technology: a method that is developed to try and improve performance
• hawk-eye: an optical ball tracking device used as an aid to officiating in tennis and cricket
• television match officials (TMO) are used in rugby union and rugby league to make decisions using replays of incidents
• oxygen (hypoxic) tents: tents that contain high oxygen concentrations to speed up recovery after injury
• hyperbaric chambers: high-pressure chambers that force oxygen into an injury to speed up recovery
• prosthetics: artificial aid often replacing a limb
• PED: performance enhancing drug