promotion

• Promotion refers to the activities used to promote a product, brand, or service. It is an essential aspect of marketing, as it involves advertising and marketing a business's products or services. It is commonly referred to as a promotional strategy. It aims to inform potential customers about the company's offerings
• Types of Promotions 

  Advertising, Print Advertising, Public Advertising , Digital Advertising
• Advertising – This traditional method of one-sided promotion is usually paid and targets the general public. It gets people to do something, usually concerning a commercial product or service. Four types of advertising
• Print Advertising – newspaper, magazines, catalog mail
• Broadcast Advertising – Television, Radio, Podcast
• Public/Outdoor Advertising – billboards, transit advertising, street walk ads
• Digital Advertising – online display ads, search engine marketing, social media ad placement
• Selling – This method requires face-to-face selling to create a personal relationship between the client and the business. Normally, a salesperson uses interpersonal skills to persuade a customer to purchase a product by highlighting various features. Examples: Salesperson at Retail Stores, Real Estate Agents, Insurance Agents, Medical Representative
• Direct Marketing - Any marketing that communicates or distributes directly to individual customers rather than through a third party like the mass media. Examples: Email, Direct Mail, Telemarketing, Text blast, Leaflet Distribution, Social Media Marketing
• Sales Promotion – This method uses short-term campaigns to get people interested in a product, service, or other offer and make people want it. Examples: Product bundles, flash sales, free trials, free shipping, Buy-1-Take-1, Coupons, Vouchers
• Public Relations – This method of promotion is related to managing how information about an individual or company is disseminated to the public, especially the media. Public Relations tries to portray a person or brand in a natural way, like getting positive press from outside sources and recommending business decisions that will get support from the public. Examples: Product placement, sponsorship, consumer education, brand ambassadors, corporate social responsibilities, social media advocacy and campaigns.