Social change - when a whole society adopts a new belief which then becomes widely accepted as the norm. This could be positive or negative.
Role of disobedient models in social change
Rosa parks sitting in the area of a bus reserved for white people and when ordered to leave her seat she refused and was promptly arrested. This lead to the US supreme court ruling against segregation on buses
Obedience as a mechanism of social change
The 'ethnic cleansing ' carried out by Serbian soldiers in the former Yugoslavia where soldiers were allegedly receiving orders to rape Muslim women in a direct attempt to undermine the fabric of Muslim family life
'Drift to goodness'
Milgrams research shows the presence of disobedient models decrease obedience but presence of obedient models encourage obedience
Dissent - a catalyst for change
In asch conformity study if there was a dissenter who went against the majority, independent behaviour increased. This appears to liberate PTS from need to conform
