a goal in the business that you want to achieve. For example, moving to a bigger warehouse or expanding into different areas
Business objectives:
specific target that turns the aim into something measurable. For example, my aim could be to increase the percentage sales of my product, but my objective is by next year, I want to sell 5% more than last year of Coca-Cola
Market share
is how much of the market your business owns against your competitors
Survival
Survival attract 1,000 customers to the business in the first year by advertising my product across all social media platforms
Profit maximisation
to achieve the most profit possible for example, to increase revenue each year
Growth
expanding the business. For example, by 2025 I want to have 3 locations in Morocco selling my products.
Market share
by next year I want to increase my market share by 25%
Social or ethical
To meet customer expectations related to the environment or treatment of staff or other issues
Customer satisfaction
keeping customers satisfied so that they keep returning to the business. For example, increasing customer satisfaction by 10% after the first 5 months by making prices affordable.
