Social influence

• What are the types of conformity?


  Identification, internalisation and compliance
• What are the explanations of conformity?


  Normative and informational social influence
• What were the results of Asch's line study?


  75% conformed at least once and 35% conformed for all trials
• What was the study done into informational social influence?


  Sherif's visual illusion study
• What are the variables affecting conformity?


  Group size, unanimity and task difficulty
• What are the explanations for obedience?


  Agentic state, legitimacy of authority figure and authoritarian personality
• How is authoritarian personality measured?


  Using the F-scale
• What were the results of Milgram's obedience study?


  100% of pps went up to 300v and 65% of pps went up to 450v
• What are the situational variables affecting obedience?


  Uniform, proximity and location
• What are explanations to resistance of social influence?


  Locus of control and social support
• What are the minority influence factors?


  Consistency, flexibility and commitment
• What were the results of Venkatesh's minority study?


  When consistent pps changed to minority viewpoint
• What did Reicher and Haslam's study suggest about roles?


  Roles are flexible
• What were the results of Orlando's study?


  The fake patients started acting like the real ones