PURCOM

• Communication is an essential human activity that is innate in nature.
• LINEAR MODEL the oldest kind of communication that dates back to the time of Aristotle communication happens in one direction which is why the term linear is used.
• Nature, communication is a process.
• Aristotelian Model The speaker sends message, and the audience receives it.
• Lasswell’s Communication Model Lasswell’s model was popularized and Primarily developed to communication during the time when only the rich had televisions in order to show the mass media culture.
• The Shannon-Weaver Model designed a model to mirror the function of radio and telephone technology.
• Berlo’s SMCR Model Each of the elements of communication contains several factor affecting the flow of communication.
• INTERACTIVE MODEL making the message exchange in two ways: From to sender to receiver, and from receiver to the sender.
• Schramm’s Model a message can have meanings when permitted by individual’s experience to understand the message.
• Dance Model The name helical comes from “Helix” which means an object having a three-dimensional shape like that of a wire wound uniformly.
• TRANSACTIONAL MODEL Depicts face-to-face interaction, or “trans-action” as a dynamic and changeable process that is not limited to simple definition.
• Ecological Model 3 basic elements, namely; the creator, the message, and the consumer.
• Verbal Communication is the use of words and sounds in expressing thoughts and emotions; they are agreed-upon and rule governed system.
• A System of Symbols are arbitrary representations of thoughts, ideas, emotions, objects, or actions used to encode and decode meaning.
• VC is Rule-Governed has four general rules for verbal communication such as Phonology, Semantics, Syntax, & Pragmatics .
• Phonology –sounds
• Semantics – meaning and interpretation
• Syntax – grammatical structure
• Pragmatics – how the same word can have different meanings in different settings.
• Non-Verbal Communication Without the use of the words either written or spoken including facial expressions, hand movements, body language, postures, and gestures.
• Functions of VC includes Defining Reality, Organizing Complex Ideas to

  Categories, Making Us Think, & Shaping our attitude to the world
• Kinesics or Body Motion use Gestures and body stance & Face and eyes
• Proxemics use Distance or space & Territory (public, interactional,

  home)
• Haptics is a touching behavior
• Non-verbal influences culture & gender
• Trends come and go with the swift cycle of retrospect to modernity and vice

  versa
• Form- Legalization of electronic documents
• FORM- The most common form of communication is the digital form.
• PURPOSE- The digital platforms have provided avenues for marketing, art exhibit, production
• GLOBALIZATION is both a phenomenon and an experiential process of uniting the world into one by breaking physical and social boundaries.
• Inevitable Phenomenon. It is considered a happening that man has difficulty or no control at all.
• Experiential Process. As we experience connection with people, we somehow change in our beliefs and in our emotions.
• IMPACT OF GLOBALIZATION are GEOGRAPHICAL, Social, Cultural & economic
• Semantics means Words mean different things to different

  people, particularly people from

  different national cultures.
• Connotations means Words imply different things in

  different languages.
• Tone Differences means tone changes depending on context
• Tolerance for Conflict and Methods for Resolving Conflicts Individualists importance of Collectivists importance of "We"
• Culturally Appropriate Terms terminologies many Filipinos think are English equivalent adapted from the works of Leoncio P Deriada's Little Lessons, Little Lectures
• Cross-cultural communication requires both: Knowledge (understandig) Skills (performance)