Before writing down anything about the Speech, one must engage in Analyzing the Audience. A Speech for one occasion cannot simply be used for another. There is no Speech that fits any and all occasions. The Audience is one of the major factors that determine the uniqueness of the speech. Just as there is no speech that fits all Public Communication Situation, there is no Single Audience for a Speech. How do you analyze the Audience if you do not know who the Audience will be? First, if possible, get or guess the demographic data of the audience: age, gender, ethnic background, occupation, economic and social status, etc., especially if one is addressing a business group, a student club, or a community organization. These data may influence the Audience's reaction to the Speech. Moreover, the data will influence the way you will write the Speech-what points to choose, what to leave out, the words to use, and even what tone of voice will work on them. Second, it is important to know the groups to which your Audience belongs as these groups hold certain beliefs and values. You may then be able to ascertain how your Listeners feel about certain issues without having to talk to each and every Listener or do a survey among them. Third, it is just as important to find out how your audience feels about the topic of your Speech and what they already know about it (so that you do not repeat it and bore the audience). Finally, you should try to know how they feel about you as the Speaker and what they already know about you. The Speaker may be able to gauge this from the organizers of the event and the people who extended the invitation.