MEDIA AND INFO LITERACY

• Literacy


  The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts.
• Media


  The physical objects used to communicate with, or the mass communication through physical objects such as radio, television, computers, film, etc. It also refers to any physical object used to communicate messages.
• Media Literacy


  The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies.
• Information


  A broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols.
• Information Literacy


  The ability to recognize when information is needed,and to locate, evaluate, and effectively communicate information in its various formats.
• Technology Literacy


  The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. Using these tools an individual can access, manage, integrate, evaluate, create and communicate information.
• Media and Information Literacy


  The essential skills and competencies that allow individuals to engage

  with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens.
• Pre-Industrial Age (Before 1700s)


  People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.
• Industrial Age (1700s-1930s)


  People used the power of steam, developed machine tools, established

  iron production, and the manufacturing of various products (including books through the printing press).
• Electronic Age (1930s-1980s)


  The invention of the transistor ushered in the electronic age. People

  harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.
• Information Age (1900s-2000s)


  The Internet paved the way for faster communication and the creation

  of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized.
• Traditional Media

  1. Print Media
  2. Broadcast Media
  3. Outdoor Media
  4. Direct Mail
• Print Media


  Includes newspapers, magazines, and other printed publications.
• Broadcast Media


  Involves the transmission of information via television and radio.
• Outdoor Media


  Encompasses billboards, posters, and other forms of advertising displayed in public spaces.
• Direct Mail


  Involves sending promotional materials directly to individuals through

  postal services.
• New Media

  1. Digital Media
  2. Social Media
  3. Streaming Media
  4. Podcasts
• Digital Media


  Involves electronic devices and technology, such as websites, blogs, and online articles.
• Social Media


  Platforms like Facebook, Twitter, Instagram, and LinkedIn that facilitate user-generated content and social interaction.
• Streaming Media


  Involves the online distribution of multimedia content, including music, videos, and live broadcasts.
• Podcasts


  Digital audio or video files available for streaming or download, often

  in a series format.
• News Media

  1. News Outlets
  2. Citizen Journalism
• News Outlets

  Organizations that gather, report, and disseminate news, including newspapers, TV news channels, and online news websites.
• Citizen Journalism


  News reporting by individuals who are not professional journalists, often facilitated through social media and blogs.
• Entertainment Media

  1. Film and Television
  2. Music
  3. Gaming
• Film and Television


  Includes movies, TV shows, and streaming services that provide

  entertainment content.
• Music


  Involves the production and distribution of musical content through various mediums.
• Gaming


  Video games and related content for entertainment purposes.
• Media and Information Sources

  1. Indigenous
  2. Library
  3. Internet
• Indigenous


  Local knowledge passed down through generations within a community or region.
• Library


  Books, journals, and organized resources for research and education.
• Internet


  Online sources like websites, blogs, and articles on the World Wide Web.
• Scope of the Policy

  1. Reliability of Information
  2. Accuracy of Information
  3. Value of Information
  4. Authority of the Source
  5. Timeliness
• Reliability of information


  Information is said to be * if it can be verified and evaluated. Others refer to the trustworthiness of the source in evaluating the * of information.
• Accuracy of information


  Refers to the closeness of the report to the actual data.
• Value of information


  Information is said to be of * if it aids the user in making or improving decisions.
• Authority of the source


  Much of the information we gather daily do not come from a primary source but are passed on through secondary sources such as writers, reporters, and the like. Sources with an established expertise on the subject matter are considered as having sound * on the subject.
• Timeliness


  Reliability, accuracy, and value of information may vary based on the time it was produced or acquired.
• Sources of Information

  • Primary
  • Secondary
  • Tertiary
• Primary


  An original uninterpreted, or first-hand material created by the person involved in an activity or an event.