Your personal property is at stake when it comes to investing in your business
What is limited liability?
Your loss only goes as far as your business
What is a sole trader and what are its pros and cons?
Sole trader is a 1 person company Pros: Full control, easy setup
Cons: Unlimited liability, limited resources
What is a partnership and what are its pros and cons?
Partnership is a group of joint owners Pros: Shared decision-making, shared resources
Cons: Shared profits, unlimited liability
What is a private limited company and what are its pros and cons?
Private Limited Company a business that has grown over time
Pros: Limited liability, separate legal entity, easier to raise capital, perpetual succession.
Cons: More regulations, restrictions on transfer of shares, higher compliance costs.
What is a franchise and what are its pros and cons?
Franchise is a way of expanding businesses. Pros: Established brand, support system
Cons: High initial costs, lack of control
What is the marketing mix and the 4 ps?
a marketing startegy that uses
product
price
place
promotion
How does the marketing mix work together?
balancing - providing different products and services
Differentiated - higher price depending on the market
Impact - needs and wants met
technology - commerce and 4 PS
What is a business plan?
documents which set the future plan for a business