performing tasks = certain areas in brain becoming oxygenated
✔️ support for localisation - different parts of brain do different things
✔️unintrusive - don’t need to open up brain to investigate
✔️ high spatial resolution- can clearly see what part of brain is being used - allows psychologists to accurately discriminate between different brain regions
X low temporal resolution - 4 second delay, not seeing it in real time = psychologists unable to predict with accuracy
X hard to infer causation at a neural level - fmris only measure blood flow
changes in blood flow indicate activity in a certain area but psychologists can’t conclude whether this area has a specific function