2010 General Election

• Gordon Brown

  • Government had been through a number of scandals like the Expenses scandal
  • He wanted to focus on the economy,society and politics
  • Wanted to rebuild the trust lost in politicians by making the system transparent
• David Cameron

  • Charismatic and clear = Conservatives version of Tony Blair
  • Manifesto pledged to solve immense challenges through teamwork
  • Wanted England to band together to get the Economy moving, protecting the NHS and improving schools
• Background

  • Gordon Browns Gov was hanging onto power
  • First Televised debates - personal element to politics
  • Expenses scandal - 2009 - disclosure of widespread misuse of allowances from MPs
  • Everyone blamed the system
• Nick Clegg

  • Supposedly won the first Televised debates as he was clear and spoke to the people
  • Wanted to cut tutor fees however they tripled which affected them in the 2015 GE
  • Wanted to cut national emissions by 30%
  • Wanted to invest £2.5 billion into class rooms
• Votes and seats

  • Conservatives - 37% of votes 366 seats and 10 million votes
  • Labour - 30% of votes 258 seats and 8 million votes
  • Lib Dems - 24% of votes 57 seats and 6 million votes
• Proportional Representation

  • Con - 240 seats
  • Lab - 195
  • Lib Dems - 156
• Voting Behaviours

  • Gender - 38% of males voted for con compared to 36% of females. Labour had 40% of women voting for them
  • Region - Scotland and Northern England was labour dominant. South and the midlands were won by the Conservatives
  • Ages - Con and Lib Dems both earned 30% of votes from the 18-24 gap. Labour only had 31% in this area
• General Information

  • Hung parliament with David Cameron forming a coalition
  • David Cameron's Campaign performed the best after outlining the trust lost with the labour party
  • 2 million vote gap between Labour and Lib Dems was a 201 seat difference - FPTP
  • First televised debates - media
  • Gordon Brown was poor as a leader