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• Media


  The word media was derived from the latin word medius, which means "middle". It is the plural of medium, which refers to the tool people use to mediate or facilitate the transfer of communication between the sender and the receiver.
• Media


  The means of communication, as radio and television, newspapers, magazines, and the internet, that reach or influence people widely.
• Literate


  A person who can identify the provided data or information and understand its meaning
• Media and Information Literacy

  The knowledge, the attitudes, and the sum of the skills needed to know when and what information is needed; where and how to obtain that information; how to evaluate it critically and organize it once it is found; and how to use it in an ethical way.
• Media


  • They educate, inform and entertain through news, features and analysis in the press. They also produce documentaries, dramas, current affairs programmed, public service announcements, magazine programmed and other forms of programming for radio and television. The media is a conduit through which voices, perspectives and lives are brought into the public sphere.
• Media


  • They play a critical role in facilitating social change and shaping public opinion and attitudes. The media, through its reporting, can put a spotlight on critical developments that impact negatively and positively on people's lives, as well as bringing to the fore issues that are often ignored and voices that are marginalized. The media's agenda-setting function often influences debate, thinking and priorities within society.
• Media literacy


  The ability to access, analyze, evaluate and create information from media and other information sources.
• Media and Information Literacy

  1. Access

  2. Analyze

  3. Evaluate

  4. Create
• Information Literacy


  1. Recognize when information is needed

  2. Identify

  3. Locate

  4. Evaluate

  5. Use effectively
• Technology literacy


  The ability to responsibly use appropriate technology to communicate, solve problems, and access, manage, integrate, evaluate, and create information to improve learning in all subject areas and to acquire lifelong knowledge and skills in the 21st century.
• Print Media


  • The oldest form of media, used to be the only medium of entertainment back in the 80s and 90s. People depended on different types of print news media like magazines, newspapers, and books for all kinds of political, social, entertainment, and informative news.
• Print Media


  • Newspapers
  • Magazines
  • Books
  • Direct mail (including flyers and postcards)
• Newspapers as print media

  • There are national, regional, and newspapers of specific interest made by news and organizations for the masses to know about the world. They spread a large amount of information, to the readers, especially at low prices. They include various advertisements like classified ads, special and free-standing inserts, and display ads.
• Classified ads in newspapers are arranged according to the product or service. Display ads are promoted through illustrations, visual elements, or photos.
• Inserts like public notices and tender notices are classified as Special Inserts. The ads inserted in between the newspapers to attract the customers are classified as Free Standing Insert.
• Newspapers as print media

  • Newspapers provide instant delivery of news and information and certain unique features that might interest the readers.
• Merits of newspapers


  • Newspapers enjoy a large number of readers
  • The target audience is local and national
• Demerits of newspapers


  • The paper quality is low and cheap
• Magazines as print media

  • Magazines are the medium of specialized advertising, resulting in paying higher for advertisements than newspapers. Magazines can be categorized into two types, consumer magazines, and business magazines.
• Consumer magazines include information about lifestyle, glamour, special interests, and the world of entertainment. They are published monthly. Business magazines deliver news, research, and information associated with a specific industry. They are printed quarterly or monthly.
• Magazines enjoy a more extended period of relevance than newspapers.
• Merits of magazines


  • Magazines use high-quality paper, unlike newspapers
  • The level of reader engagement is high
• Demerits of magazines


  • Magazines can also prove to be expensive
• Broadcast Media or Mass Media


  The term broadcasting stands for the seeds sown in farms by scattering them in a large field. So, broadcast media or mass media also eases the expansion of information by disseminating it to a larger audience.
• Broadcast media or mass media includes audios, videos, and the written content. Television, radio, movies are the primary forms of Broadcast media.
• Television as Broadcast or Mass Media


  • The invention of the television was done long after the newspapers were considered the original form of media. It turned out to be one of the most effective mediums of delivering information as it was used for various purposes. There were very few channels available on television for the audience in the past. However, the tv channels are now largely numbered and are categorized according to news, drama, children, movies, entertainment, sports, etc., making it the number one media of broadcasting.
• The flexibility of advertising on television is high as the advertisers can use shocking, creative, or emotional methods to gain viewers' attention. However, the running span of ads is short, and any advertisement can play only for 15, 30, or 60 seconds.
• Merits of television


  • Television has a high rate of viewers
  • Viewers can watch advertisements without extra effort
• Demerits of television


  • Advertisements played on tv cost high
• Emails as Internet Media


  • Emails help companies to quickly and easily reach their customers. They require less research as one doesn't need to search for a customer's email address as they frequently provide it at sales. On the other hand, people also have the facility to open or not open the mails. So few of them might open and visit the advertising site. Most of them might not prefer even opening the mail, let alone seeing the site.
• Merits of emails


  • The sending and receiving messages are free
  • They are pretty easy to create
• Demerits of emails


  • The competition is high for advertising
• Social Media as Internet Media


  • Social media or social networking sites are Instagram, Facebook, Twitter, Snapchat, YouTube, Quora, etc. People across the globe frequently and widely use this type of media. So, it becomes an important medium for companies to market their products as it is popular and has longevity. Social media aim to establish interaction and communication, so the ads can also be quite interactive, increasing the chances of user engagement.
• Companies can directly communicate with customers. It has a large amount of data available, which increases the evaluation and performance of knowing the customers.
• Advertisers can easily use various programs to track, report, or monitor performance on social media. Nevertheless, this media can be expensive if in-depth user research is conducted. The lack of privacy can be felt among the users because the ads are highly targeted.
• Social media has the feature of writing comments in an open section which increases the chances of negative posts and comments.
• Merits of social media

  • The advertisements on social media are targeted
  • Interacting with customers is free of cost
• Demerits of social media


  • Creating a brand and advertising consumes time