The pariah status of the country greatly increased, with considerable world attention focused on the news media; images of the police and the military, especially in the townships
The most important impact was on the economy - foreign bankers and investors, concerned that their investments were at risk, began to pull out of the country
In 1984, 40 US companies pulled out of South Africa; another 50 followed suit in 1985
At the beginning of 1985, Citibank declared that it would make no new loans to the South African government for the foreseeable future
In July 1985, Chase Manhattan Bank caused a major financial crisis in South Africa by refusing to roll over its short-term loans (most other international banks followed its lead)
Barclays announced in March 1986 that it would lend no new funds to South Africa, until the government could demonstrate its ability to pay its current debts and eliminate apartheid
Following on from the State of Emergency in 1985, international opposition came once again for South Africa
It was predominantly in the form economic and cultural sanctions again
However, by the end of the 1980s, there was to be another international factor which would signal the beginning of the end for apartheid - the end of the Cold War
The UN, the Commonwealth and black South Africans were stepping up their call for sanctions - many ordinary people across the world were answering and putting pressure on their government
Botha played as hard as he could on western worries of communism - helped by two key people for most of the 1980s (Ronald Reagan, US president 1980-88, and Margaret Thatcher, Britains prime president 179-90); they were staunchly anti-communist, and didn’t like principles to get in the way of business - they wanted to hear what Botha had to say on ‘reform’ and resisted pressure for sanctions
Domestic pressure was not enough
Thatcher argued against sanctions; claiming they would hurt blacks - her real motivation was for big business
Some agreed and said that investing more money is better because it would make the poorer better-off; they said the well-off blacks can put more pressure on the Government
1985 - the American Chase Manhatten Bank refused to keep lending money to South Africa and over the next two years, dozens of international companies withdrew investment - included Barclays and esso
Foreign governments had also took action; the British Commonwealth condemned Botha’s policy and the USA passed an anti-apartheid act and encouraged US firms to take money out of South Africa
1986, 7 leading Commonwealth politicians visited South Africa to find out whether sanctions would end-apartheid (Eminent Persons Group); after they warned Botha there would be a bloodbath unless there was discussions with the ANC and reforms
June 1985 - Secret talks between Mandela and Kobie Coetsee (justice minister) to discuss the way forward
1986 - New sanctions from the US and the EEC, this had two effects: Cost South Africa millions of pounds over the next few years and black unemployment in townships doubled; 1987 25% of black workers had no job (helped ANC gain new members)
However, it would take a while to defeat the white government, South Africa had a rich farming land and plenty of raw material and could produce everything it needed - other countries needed its products; they exported coal, iron, steel, as well as diamonds and gold
South African economy was crumbling, with increasingly high unemployment
Sanctions weren’t working so in 1988 UN again demanded the release of Mandela; in the same year, a concert was held at Wembley in London to mark Mandela’s 70th birthday to highlight the strength of international support behind his release from prison
Constructive engagement, since Thatcher and Regan were friendly with South African government it gave them more influence to ush it to reform
Anti-apartheid movements, organised protests and boycotts against countries with investments in South Africa
Cultural sanctions during the 1980s were endorsed by a UN resolution indicating foreign artists should not work with South Africa; these sanctions were, however, a voluntary code enforced through public pressure and championed by celebrities and some cultural institutions - white South African artists were effectively banned from touring the world and non-South Africans were ostracized for performing in South Africa
International sanctions recognised in total onslaught
More calls for sanctions by the UN, commonwealth, and EEC (supported by the people) - opposed by Thatcher and Reagan
State of Emergency and Rubicon Speech after 1985 saw more economic sanctions, sports boycotts, student (public) demonstrations and music spreading awareness (188 Wembley concert)
End of cold war by 1990 - changed international landscape