Experimental design where participants are tested on a certain characteristic and matched up into pairs such as Aa, Bb etc. One person takes part in one condition and the other person takes part in the second condition.
1: it is more sensitive to dependent variables than the independent measures design(although obviously not as sensitive as the repeated measures design)
2: it can be used to carry out experiments in situations where a repeated measure design cannot be used e.g for the rasons given above.
1: more subjects are required than for a repeated measures design.
2: it is not as sensitive as a repeated measures design