Organizations consider three criteria in classifying information:
Value—the value to the organization, the value to competitors, the cost of replacement or loss, and the value to the organization’s reputation.
Sensitivity—measure of the effect that a breach of integrity or the disclosure of information would have on the organization (liability or fines, reputation, credibility, or loss of market share).
Criticality—measure of the importance of the information to the mission of the organization. What would happen to the organization if the information were lost?