1.3.7

• post productive countryside

  made up of places where new forms of work are often becoming available alongside mechanised farming

  rural places diversified economies provide leisure and tourism services

  hospitality and retailing replaced agriculture as main employers in british countryside
• rebranding

  reinvent place for the economic reason of marketing can be unwanted reputation involves advertising slogans or imagery aims to increase sales
• reimaging

  cultural reinvention promotional materials create new visual images of places informal representation aimed at changing outsiders perception to be more positive and show people how fashion able a place is after redevelopment
• Glastonbury case study

  
• Isle of arran

  
• South Cambridgeshire

  
• Royston case study

  
• Outer Hebrides