The MSM states that the LTM has an unlimited capacity and a duration of potentially a lifetime. BUT we know we can forget in the LTM - are the memories gone (unavailability) or can we just not reach them (accessibility)
Interference is when one memory disturbs the ability to recall another. This might result in forgetting or distorting one or the other or both. This is more likely to happen in the memories are similar
Proactive is when previously learnt information interferes with the new information you are trying to store
Retroactive is when a new memory interferes with older ones
Retrieval failure suggests that the reason we forget is due to insufficient cues
Who stated the Encoding Specificity Principle?
Tulving
What did Tulving state?
The greater the similarity between the encoding even and the retrieval event, the greater the likelihood of recalling the original memory
Some cues are linked to material in a meaningful way - a meaningful link or connection to help you remember it e.g. mnemonics
