Unit 5

• Communication


  The act or process of using words, sounds, signs, or behaviours to express or exchange information or to express your ideas, thoughts, feelings, etc. to someone else
• Communication


  A process by which information is exchanged between individuals through a common system of symbols, signs, or behaviour
• Communication


  The process by which meaning is exchanged between individuals through a common system of symbols, signs and behaviours
• Communication process


  1. Source

  2. Message

  3. Medium

  4. Destination

  5. Feedback
• Source


  The individual who initiates communication. Their experiences, attitudes, knowledge, skill, perceptions and culture influence the message.
• Message


  The words, symbols and behaviours which constitute the content of the communication process
• Medium


  The means used to convey the message. Can be oral or written.
• Destination


  The individual or individuals to whom the message is directed or targeted at. Their experiences, attitudes, knowledge, skills, perceptions and culture influence their interpretation of the message.
• Feedback


  The verbal or non-verbal response to the message received from the sender. Allows the sender to evaluate the effectiveness of the message.
• Intrapersonal communication


  Communication that occurs within oneself
• Interpersonal communication


  Communication that occurs between two or more people
• Verbal communication


  The use of words to convey a written and oral message
• Non-verbal communication


  The processes of sending and receiving information without the use of words
• Public communication


  The source transmits the message to a large group of receivers who give verbal and non-verbal feedback
• Mass communication


  The source transmits the information to a large unseen audience through a mass media format
• Four language skills needed by communicators

  • Listening
  • Speaking
  • Reading
  • Writing
• Barriers to effective communication

  • Physical barriers
  • Psychological barriers
  • Physiological barriers
  • Language/Linguistic barriers
  • Transmission barriers
  • Prejudice