Brown and Levinson

• Brown and Levinson created Face and their threatening acts.
• There are two faces: positive and negative.
• Positive face is appealing to people's desire to be liked and approved.
• Negative face is not imposing on people's rights and making them feel like they have autonomy.
• Positive face makes people feel better about themselves, like giving compliments.
• Negative face is making a person feel like you aren't taking advantage of them, like "I know it's a pain".