Only recording specific observations that are the main focus of the investigation
Evaluate ’structured observations‘
Strengths: quantitative data (easy to analyse)
Weaknesses: less rich in detail
Define ‘unstructured observations’
Recording absolutely everything observed
Evaluate ’unstructured observations‘
Strengths: rich in detail
Weaknesses: time consuming & hard to analyse data
Define ‘behavioural categories‘
When a target behaviour is broken down down into compnents that are observable and measurable
Evaluate ‘behavioural categories‘
Strengths: objective
Weaknesses: categories could overlap e.g. smiling & grinning
Define ‘event sampling’
When a target behaviour is first established then the researcher records this event every time occurs
Evaluate ‘event sampling’
Strengths: useful with rare occurring events
Weaknesses: important details may be overlooked
Define ‘time sampling’
When a target individual/group is first established then the researcher records their behaviour in a fixed time frame e.g. every 60 secs
Evaluate ‘time sampling’
Strengths: reduces amount of observations made
Weaknesses: unrepresentative
Define ‘inter-observer reliability’
The extent to which their is an agreement between 2+ observers involved in observations of a behaviour. Measured by correlating their observations (>0.8 = high)