When people imitate models showing gender-appropriate behaviour…
they receive direct reinforcement
receiving a reward makes them maintain their behaviour.
Eventually, the attitudes and behaviours of models become internalised, which means that…
people begin to believe that these gender-appropriate behaviours are the correct way to behave.
According to social learning theory, a child observes the gendered behaviour of a model , and then imitates it. Children are more likely to imitatemodels they identify with. These models are often of the samegender as the child.
Vicarious reinforcement is...
when someone witnesses another person being rewarded for their behaviour and is therefore more likely to imitate that behaviour
Support for the Social Learning Theory Explanation: Perry and Bussey
PROCEDURE-
have group of boys and girls (aged 9) watch tv
on tv: men and women pick items
Researches have children pick fruit after watching the show
FINDINGS-
children more likely to pick items same gender picked
CONCLUSION
children imitate role of same gender
observational learning of gender-stereotypes
Support for the Social Learning Theory Explanation: Fagot and Leinbach
PROCEDURE-
conducted a longitudinal, correlational study
AIM-
see if children identify to parents gender
CONCLUSION-
They found that 4-year-old children are more likely to behave in gender stereotyped ways if their parents do too.
They found a positive correlation between the behaviour of the parents and the behaviour of their children.
Limitations of Social Learning Theory: Limits to the Role of Observational Learning
PROCEDURE-
Martin et al showed children toys that were labelled "Boy" / "Girl"
Had to say how much they liked each toy
RESULTS-
children preferred toys that were labelled as for their own gender.
CONCLUSION
gendered behaviour is influenced by direct reinforcement (instructions) instead of imitating role models
Limitations of Social Learning Theory: Explaining New Gender Norms
it can’t explain how new social norms about gender are created.