2. exp argues CB result of how we socialise boys and girls, and the influence of traditional stereotypes of accepted b for each gender
girls in childhood - easy access to their mothers, but traditionally the father is less available for the son > so they seek alternative role models to develop masculine behaviours
3. theory could be applied to challenge some of the gender stereotypes males and females are socialised into > could have useful implications for society and the economy
4. E.G - Man Up Project - programme designed to support men of all ages to explore ways that the concept of masculinity contributes to shaping an individuals identity
uses learning techniques to challenge attitudes and -ve outcomes experienced by men as a result of fulfilling stereotypes