design mix

• marketing mix has the 4Ps- product, price, place, and promotion
• • By understanding and manipulating the marketing mix, businesses can differentiate themselves from competitors
• promotion includes- sales promotion, advertising, public relations and direct marketing
• product includes- features, quality, branding, packaging, services and warranty
• place includes- channels, market coverage, assortment, location, inventory and transport
• price - price strategy, pricing, allowance, discounts and payment times
• design mix-  include function, aesthetics, and cost
• Balancing the elements of function, aesthetics, and cost, helps the product design to be both functional and attractive, while also being cost-effective for both the manufacturer and the consumer
• manufacturers may focus on one aspect, more than the others e.g. Asda own brand of ginger beer is produced at the lowest possible cost and sold to consumers at a very low price
• A product's function is the most important aspect of its design because it determines how well the product will meet the needs of its intended users
• • Aesthetics refers to the product's visual and sensory appeal, including its form, shape, colour, and texture
• • The cost of production must be considered when designing a product, as it directly affects the price point at which it can be sold
• • Changes as a result of Concerns to Resource Depletion-
  • The product design mix may change to reflect waste minimisation, re-use, and recycling
• Changes about Ethical Sourcing

  • Ethical sourcing means that products are produced without exploitation of workers or environmental damage
  • Companies may change their product design mix to incorporate sustainable materials and production processes