marketing mix has the 4Ps- product, price, place, and promotion
By understanding and manipulating the marketing mix, businesses can differentiate themselves from competitors
promotion includes- sales promotion, advertising, public relations and direct marketing
product includes- features, quality, branding, packaging, services and warranty
place includes- channels, market coverage, assortment, location, inventory and transport
price - price strategy, pricing, allowance, discounts and payment times
design mix- include function, aesthetics, and cost
Balancing the elements of function, aesthetics, and cost, helps the product design to be both functional and attractive, while also being cost-effective for both the manufacturer and the consumer
manufacturers may focus on one aspect, more than the others e.g. Asda own brand of ginger beer is produced at the lowest possible cost and sold to consumers at a very low price
A product's function is the most important aspect of its design because it determines how well the product will meet the needs of its intended users
Aesthetics refers to the product's visual and sensory appeal, including its form, shape, colour, and texture
The cost of production must be considered when designing a product, as it directly affects the price point at which it can be sold
Changes as a result of Concerns to Resource Depletion-
The product design mix may change to reflect waste minimisation, re-use, and recycling
Changes about Ethical Sourcing
Ethical sourcing means that products are produced without exploitation of workers or environmental damage
Companies may change their product design mix to incorporate sustainable materials and production processes